
I operate at the intersection of product, engineering, and growth. I've sat in discovery rooms and delivery stand-ups. I've spoken the language of developers and the language of the C-suite. And I bring the same energy to both.
If you need someone who won't stop at shipping, someone who sees it all the way through to impact, that's exactly what I do.
Fuzzy ideas turned into shippable clarity. From user interviews to vibe-coded prototypes, finding the pain points that matter, defining objects, states, and flows, and validating before committing. Present from the first insight to the final delivery.
Raw data shaped into decisions. Building the metrics, reporting, and AI-assisted analysis that answers what's going on and whether it's working, using Metabase and Google Analytics to give product, growth, support, and leadership the clarity they need to act.
No owner? No problem. From full B2B Service Desk configuration in Jira to campaign deployment, picking up what's needed, moving fast, and making sure the product goes live. Gaps closed, not waited on.
Product decisions connected to the story the market needs to hear. Aligning product, marketing, sales, and customer success around a single narrative and defining the metrics that prove the strategy is paying off. Not just a launch plan. A revenue plan.
How I designed a Reset Challenge feature that caught traders at their high-frustration moment, and turned into a retention engine.
Redesigning the onboarding experience to convert first-time users into long-term customers.
How redesigning SSL certificate management reduced ticket volume by 60% and grew paid renewals at KingHost.